5 Uses For Gear
Does Technology Have the Ability to Fix the Rift and Rivalry?
It is not surprisingly that there are always challenges of communication between the marketing and sales departments in business, in fact a study shows that most of the marketers aren’t happy with the degree of communication between teams like other sales team too.
Is there something that you can do about it? Because this is not something that you can leave it up to hope to chance the situation as it can seriously affect your business. Generally, there’s a solution for this and the solution is a technologically based one – Celigo – the smart cloud integration platform as a service is an app for everything.
Communicate and collaborate well.
In fact, almost all issues that affect the marketing and sales people is lack of team work and efficient communication between the teams. In such cases neither of the team speaks together which can affect your business and hence you should look for viable solutions like Celigo – the smart cloud integration platform as a service is an app for everything, which operates like slack giving people a chance to interact over a structured channel.
However, communication and team work is important as both department depend on each other to increase sales. Marketers might be having all the information needed by sales people to close deals. If the teams can collaborate in creating content then it is much easier for the sales team to close more deals.
Form an SLA
It is important that both teams know where they stand. Thus, the service level agreement is the place you need to start – the document needs to be defined, monitored and measured. Have your team gather and come up with everything from the buyer personas to lead definition, end goals etc – feel free to use Celigo.
However, over time ensure that you measure your SLA so that you can know if it is working. This can be done by using some data and analytics to come up with some metric that s able to ensure that the revenue goals, number of leads for marketing and conversion rate stay afloat.
The buyer journey.
Immediately you’re done working on the SLA, you should get some time to define the buyer journey which means the journey customers expect as they purchase the product to the minute it comes right at their doorstep – apparently, this can done through the Celigo platform.
This is the most important aspect of sales, as most companies end up giving their sales team different information as compared to what the marketing team had advertised or even hear a repeat of the same information.
That is why it is crucial to use Celigo – the smart cloud integration platform as a service is an app for everything that can integrate your sales and marketing team for easier communication.